A CERAMIC HISTORY, A FAMILY HISTORY.
“The history is the real witness of the times, the light of the truth, the life of memories, teacher of life, messenger of antiquity”
Marco Tullio Cicerone
The nature has given to this evocative place, Vietri sul Mare, a small fishing village. At the entrance of the wonderful Amalfi Coast, surrounded by the prevalence of the green color of the coasts and the blue color of the sea, that since the ‘400 A.D. is known for the production of ceramics “bone et impetenate”. Also the production of furnishing, dishes, amphoraes, terracotta roof tiles, begun to satisfy the needs of everyday life of the people which, during the centuries, has evolved towards the creation of handmade glazed tiles (terrecotte), named “riggiole” most of all suitable for churches and dwellings floors.
Documents of the historic archive testify that in the ‘400 three important families lived in Vietri sul Mare specialized in the creation of objects and majolica. Among these families, Cassetta family emerges because in 1494 sold “fifty pitchers to contain and transport the oil” produced by the ceramist Matteo Cassetta. In the ‘500 the artist Battista Cassetta lived and operated leaving in heredity to his three children his manufactured object in terracotta.
This ceramic tradition was transmitted from father to son, arriving, in this way, in 1942 when Mr Giuseppe Cassetta worked with the artist of the German school: Richard Doelker, Margarethe Tewalt, then with Giovannino Carrano, with the brothers Vincenzo and Salvatore Procida, with Guido Gambone and at the end he cooperated with Gio Ponti.
In 1959, the marriage between Vincenza Cassetta, daughter of the artist Giuseppe Cassetta, and Francesco De Maio, heir himself of an ancient tradition of a family who was specialized in the process of the hand made “cotto” and worked among the quarries of clay of Ogliara, created a synergy between these two very ancient ceramist families, that in 1963, gave life to their first company Ceramica di Vietri Francesco De Maio, immediately appreciated for the handmade decoration of the “riggiole”, Naples dialect word indicating the typical vietrese ceramic tiles (majoliche). The company was the achievement of a dream which wanted, and still wants today, to transmit and to keep alive the cultural, artistic and crafts heritage of the Vietri ceramics. From its foundation, more than fifty years are passed. More than fifty years of ceramic history and passion for the decorations, of vietrese culture, of love for the handmade crafts, but also of a history of a family which continues this ancient tradition, reinterprets the historical memory by innovating and redesigning the collections, following the new trends and tastes to create and to promote the beauty of the handmade tiles.